We believe the brilliance to change the path of the human race, redefine what we know about our world, and shatter or build belief is all around us. Our clients all have a "why" of their own, they don't just make or do something, they don't just know how to perform this task, but they know why they perform it. Like Diderot we are purveyor of brilliance, we seek out those with amazing "whys" and become not only their editor for public consumption but their evangelist to the world. This is the role that inspires us, and that we were born to play, the reason we do what we do.... the Why.
In our 12 years of being an independent advertising agency we have learned that our place is in the trenches. We work directly with our clients, handle the strategy on each account and approve everything we put out. We enjoy the hand crafted artisan approach to our creative, immersing ourselves in our clients' work and goals to create a strategy and execution focused on results.
ZANDER VERA - CREATIVE DIRECTOR AND PARTNER
"The ultimate goal of creative work, no matter the medium, is to impact the viewer. You must deliver undeniable work that immediately impacts and inspires." "Creative relates the strategy of a brand to the consumer. It tells the story if you will, whether we are creating a world of wonder or engaging the consumer with emotions. Like all stories ours must have a beginning and an end. We focus our creative strategy on engaging the consumer at the right time and in the right way, and then on ending the story well by helping our clients follow through on the consumer experience post purchase. A strategy without an execution is no strategy at all."
ADAM CAGLE - MANAGING DIRECTOR AND PARTNER
"Our clients need a plan... an internal battle cry... a voice to the world... a war cry to SCREAM while we destroy the competition." We know our clients have put blood, sweat, tears, and sometimes even money in to their companies, products, or ideas so we listen, find out what they have, what they want, and then bring our experience and thirst for keeping up with technology to the table and create a plan of attack. The Creative is then an execution of that strategy and the results are the barometer of our success. Bill Murray said it best: "We came, we saw, we kicked it's ass." That's what we do for our client's brand, strategy, and creative needs.