Bringing a well-liked local restaurant’s appearance up to the standard of its food.
00 / Overview
A modern restaurant system built around the grill.
Grill Hut had loyal customers and popular food, but its dated identity and digital presence lagged behind. Ahead of a larger location, Agency689 redesigned the logo, visual identity, menus, signage, website, and food photography, then extended the system across both restaurants.
Agency role Restaurant Brand and Digital Partner
Client Grill Hut
Services Positioning / Logo Design / Visual Identity / Menu Design / Interior and Exterior Signage / Website Design / Food Photography and Art Direction
01 / Logo
A flame with the name inside it.
The new mark turned a grill flame into a distinctive symbol with a hidden G and H, built to work across signage, menus, apparel, packaging, and digital.
02 / Restaurant Experience
A consistent identity from the street to the menu.
Exterior signs improved roadside recognition, while interiors, apparel, and menus carried the flame-led identity through the customer experience.
03 / Website and Photography
Making the food look as good online as it did in person.
A food shoot supplied vivid imagery for the redesigned website and ordering experience, an important channel for the restaurant’s business.
04 / Result
Strong growth following the rebrand and expansion.
Across both locations, the client reported 22% year-over-year sales growth and increased web business after launch. The expansion added capacity, so the result reflects the combined effect of the new brand, digital experience, and larger footprint.
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