Sunset
Marquis
Preserving the character of a Los Angeles legend while building the systems behind its next chapter.
00 / Overview
A hospitality brand built to evolve without losing its edge.
Across 22 years, Agency689 translated Sunset Marquis’ privacy, music history, cultural credibility, and point of view into a working brand for communications, experiences, campaigns, digital, dining, and music.
Agency role Creative Direction / Long-Term Brand Management
Client Sunset Marquis
Services Hospitality Brand Strategy / Visual Identity / Brand Management / Campaign Creative / Hotel Website Design / Photography / Video / Collateral / Event Creative
01 / Brand Idea
Luxury, with the volume left on.
Musicians, artists, and travelers come for the discretion, gardens, and possibility of something memorable just out of view. The brand is refined but relaxed, storied but active, and Los Angeles without the clichés.
02 / Brand System
One identity with the range of the property.
Wordmarks, location lockups, stacked marks, and heritage elements gave the team the right expression for settings from refined guest touchpoints to campaigns with more attitude.
Primary Wordmark
Location Lockup
Stacked Mark
Contemporary Tag
Heritage Mark
03 / Property Experiences
Distinct destinations, unmistakably Sunset Marquis.
Cavatina, BAR 1200, the courtyard pools, Nightbird Studios, and Live at Sunset Marquis each developed a distinct presence within the hotel brand.
BAR 1200
A late-night identity with its own energy, grounded in the intimacy and music history that define the hotel.
Courtyard Pools
A visual anchor for the property’s hidden-in-plain-sight mood: private, lush, and removed from the city just beyond the gates.
Nightbird Studios
A working recording studio that keeps the hotel’s music legacy active rather than treating it as nostalgia.
Live at Sunset Marquis
Intimate performances that turn the property’s cultural pull into an experience shared by artists, guests, partners, and press.04 / Campaign Creative
Campaigns that kept the story active.
A repeatable campaign system brought wit, glamour, and surprise to rooms, dining, music, events, and seasonal offers while keeping every execution recognizably Sunset Marquis.
05 / Hotel Website Design
A digital front door for the complete hotel experience.
Clear pathways connected rooms, villas, dining, music, wellness, events, and private experiences without flattening the hotel’s mythology. The work received a Netty Award for Best Responsive Design.
Netty Award / Best Responsive Design
Sunset Marquis Hotel Website06 / Photography and Content
A visual library with the character of the hotel.
Architecture, people, food, music, and private celebrations became one atmospheric, discreet visual library for editorial, web, campaigns, social, press, and guest communications.
07 / Long-Term Impact
Brand stewardship built on trust.
Across 22 years, the work maintained continuity through rooms, dining, events, campaigns, content, and digital while allowing the brand to evolve. That longevity is a result.
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