A hostel website that made the social experience easier to discover, and the stay easier to book.
00 / Overview
Bringing the energy of hostel life into a more useful digital experience.
Clink grew from two sisters’ belief that hostels could offer more than a bed. Agency689 redesigned the digital experience around that social spirit, making properties, room choices, city content, offers, and booking easier to navigate while giving the team a flexible publishing platform.
Agency role Lead strategy and creative partner
Client Clink Hostels
Services Digital Strategy / Travel UX Design / Website Design / WordPress Development / YOOtheme / Booking Engine Integration / Content Planning / Analytics
01 / Website Strategy and UX
Designing for the reasons people choose a hostel.
Research showed that the decision was not only about price or location. Social connection, room confidence, breakfast, property experiences, safety, and the needs of women and solo travelers all shaped the journey. The UX brought those considerations forward, helping different guest segments find the information and experiences most relevant to them.
Navigation, content hierarchy, room browsing, property storytelling, and booking cues were designed as parts of the same decision process, giving the brand more opportunities to build confidence before handing the guest into the booking engine.
02 / Website System & Development
A flexible platform for properties, offers, and trip planning.
Built in WordPress with a YOOtheme backend, the site supported booking engine integration, accessible design considerations, Yoast SEO configuration, GA4 analytics, forms, consent tools, media management, and AI-assisted chat. The platform gave the internal team greater control over everyday publishing and campaign updates.
Facing a similar challenge?
