Traveler Guitar
A 15-year brand partnership spanning strategy, visual identity, product marks, campaigns, website design, packaging, and the instruments themselves.
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Selected work
Strategy, identity, websites, campaigns, and experiences designed to work together.
Every project starts with a different problem. The work below shows how Agency689 turns complicated products, places, organizations, and launches into ideas people can understand, and systems teams can put to work.
Traveler Guitar
A 15-year brand partnership spanning strategy, visual identity, product marks, campaigns, website design, packaging, and the instruments themselves.
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Hotel Figueroa
Hotel brand strategy and visual identity for a restored Downtown Los Angeles landmark, grounded in its progressive history and creative spirit.
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Sunset Marquis
Twenty-two years of brand stewardship for a legendary Los Angeles hotel across identity, campaigns, digital, content, dining, and music.
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The Overlook
Naming and multifamily brand identity for a hilltop apartment community, carried through architecture, signage, and leasing.
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Killer Networks
Technology branding that turned advanced networking hardware into a direct promise for gamers: less lag, more control.
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Clink Hostels
Travel website strategy, UX design, and development centered on social discovery, useful planning, and a simpler booking path.
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Oxford Collection
Hospitality brand architecture that organized a growing hotel portfolio while preserving a distinct role for every concept.
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Hotel SAX Chicago
Naming, identity, digital, launch, and guest-experience work for a new Chicago hotel brand built around music and nightlife.
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Xbox Elite
An executed gaming program connecting a premium controller launch with campaign language, team identity, apparel, and player culture.
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Coastal Corridor Alliance
A new conservation name, identity, website, ecommerce shop, and merchandise system created for a broader regional mission.
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AMD
A collectible Comic-Con campaign that turned chipset performance into illustrated characters and reached more than two million copies worldwide.
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Pradera San Ramon
Ground-up naming and property branding rooted in the meadows and Spanish heritage of San Ramon.
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