A hotel technology platform defined around the relationship that matters most: the guest.
00 / Overview
Giving a specialized hotel platform a category story of its own.
Agency689 positioned NAVIS as Guest Relationship Management (GRM), then carried that distinction through B2B campaigns, trade shows, sales materials, anniversary identities, and digital design.
Agency role Strategy and Campaign Partner
Client NAVIS
Services Positioning / Messaging / GRM Language / Campaign Strategy / Copywriting / Print and Digital Advertising / Trade Show Materials / Sales Materials / Illustration / Website and Landing-Page Design
01 / Positioning Problem
A hotel-specific platform was being judged like a generic CRM.
Feature lists made the hospitality platform sound like another collection of tools. Owners and hotel leaders needed a clearer reason to see it differently.
02 / Guest Relationship Management
Change one word. Clarify the whole category.
GRM made the hotel focus explicit and framed the platform around managing the complete guest relationship, not adapting a generic CRM.
03 / Campaign System
From category language to sales conversation.
Campaigns, trade show materials, sales tools, anniversary identities, and digital design gave the sales team practical ways to open and advance conversations.
04 / Business Outcome
A sharper story during a period of growth.
The client reported increased business and market share while the GRM positioning was in market. NAVIS was later acquired by Revinate, bringing the two hospitality-technology platforms together.
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