A warm identity for a simple gesture: think of someone, send a card, and put a dollar toward good.
00 / Overview
Turning a small personal message into a shared act of generosity.
One Kind Dollar pairs a digital or mailed card with a one-dollar contribution to a featured organization. Agency689 created the logo, identity, symbols, user experience, and Shopify ecommerce site connecting the personal message to the cause.
Agency role Identity and Ecommerce Partner
Client One Kind Dollar
Services Logo Design / Visual Identity / Color System / Symbol Development / UX Design / Shopify Ecommerce Design and Development
01 / Identity
An envelope carrying the clearest possible signal.
A bright heart and envelope expressed connection, sending, and receiving in an immediate form. Flexible lockups worked across digital, cards, causes, and commerce.
02 / Experience Design
Keep the path as generous as the idea.
A short sequence kept the emotional purpose visible through the transaction: choose a person, select a card, connect it to a cause, and send.
03 / Shopify Ecommerce
A practical platform for cards, causes, and donations.
Agency689 designed and developed the Shopify storefront for digital and mailed cards, featured organizations, and donations. The client’s artist created the card artwork.
04 / Status
A new venture equipped to launch.
The brand and ecommerce foundation are complete. As an early-stage venture, the case is evaluated on the system’s clarity rather than participation or donation results not yet available.
Facing a similar challenge?