00 / Overview
Bringing John Sedlar’s sensory restaurant concept to life online.
Playa was chef John Sedlar’s new West Hollywood restaurant. After learning how the food connected flavor, language, aroma, and visual composition, Agency689 created its website, UX, copy, photography, menus, and launch advertising. The responsive experience carried that sensory logic from desktop to mobile.
Agency role Digital and Launch Creative Partner
Client Playa Restaurant
Services Website Strategy / UX Design / Visual Design / Copywriting / Food Photography / Website Development / Mobile Design / Menu Design / Launch Advertising
01 / Experience
The food had to remain the main event.
Sedlar’s cooking combined Spanish-inflected flavors, messages written in spice, composed forms, scent, and language. The website let the plates lead while keeping the atmosphere and path to the restaurant clear.
02 / Photography and Art Direction
Let the plates tell the story first.
Food photography captured the detail, color, and wit of Sedlar’s presentation, creating a consistent, art-directed visual system for the website, menus, launch advertising, press, and prospective guests.
03 / Website and Mobile
Discovery without friction.
Responsive navigation kept menus, the chef, the concept, location, and path to visit within reach. Copy added context without overexplaining the food.
04 / Launch Response
An opening that earned attention.
Playa opened to strong bookings and critical attention. The website and launch materials gave guests and press a coherent expression of what made it different.
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