One production brand for seven locations, each with a different reason to film there.
00 / Overview
Rebranding a historic studio for worldwide expansion.
Raleigh Studios had a historic Hollywood operation and a changing global footprint. Agency689 redesigned the identity, defined brand and voice standards, and built a digital system for seven locations, including Wuxi and Budapest, without flattening what made each production environment useful.
Agency role Global Brand and Digital Partner
Client Raleigh Studios
Services Brand Strategy / Logo Redesign / Visual Identity / Brand Guidelines / Voice and Tone / Website Design / Multi-Location Digital System / International Copywriting Coordination
01 / Brand System
One studio brand without flattening seven locations.
Wuxi offered technology-intensive indoor production; Budapest opened access to large outdoor locations. A redesigned logo, disciplined typography and color, application rules, voice, and tone connected the network across sales, digital, property, and production materials while preserving those differences.
02 / Digital Location System
One global site, with a useful case for every location.
A central website housed the network while individual location experiences explained each production case in locally appropriate language. Agency689 created the English copy and coordinated specialist writers for other markets.
03 / Expansion Outcome
A brand equipped for an international production footprint.
At its height, Raleigh described itself as the largest independent studio operator in the United States, with nearly two million square feet across its network. The rebrand presented that footprint as one production partner. Netflix later took over significant Raleigh space; that operating change is context, not an Agency689 result.
Global identity and digital rollout
7 locations
Reported network at its height
Nearly 2M sq. ft.Facing a similar challenge?