One production brand for seven locations, each with a different reason to film there.
00 / Overview
Rebranding a historic studio for worldwide expansion.
Raleigh Studios had an established Hollywood operation and a rapidly changing footprint. Agency689 redesigned the identity, created comprehensive brand and voice standards, and built a digital system that could introduce seven locations, including Wuxi and Budapest, while giving each production environment a distinct, useful story.
Role Global Brand and Digital Partner
Client Raleigh Studios
Services Brand Strategy / Logo Redesign / Visual Identity / Brand Guidelines / Voice and Tone / Website Design / Multi-Location Digital System / International Copywriting Coordination
01 / Business Change
An established identity no longer matched the scale of the company.
Expansion introduced studio environments with very different advantages, from technology-intensive indoor production in Wuxi to access to large outdoor locations around Budapest. The brand needed to make the network feel connected without flattening those distinctions.
The solution created a more cohesive platform for the studio's entertainment legacy, production environments, and location growth.
02 / Identity and Standards
A recognizable studio brand with operational discipline.
The redesigned logo, color, typography, application rules, voice, and tone gave teams a shared way to present Raleigh across sales, digital, property, and production materials.
The identity was designed to work across multiple touchpoints, giving the studio a consistent visual presence wherever clients encountered the brand.
03 / Digital Location System
One global site, with a useful case for every location.
A central Raleigh website housed the network, supported by individual location experiences and locally appropriate language. Agency689 created the English copy and coordinated specialist writers for other languages.
That balance mattered: each location needed enough consistency to belong to the same studio network, but enough clarity to function on its own.
04 / Expansion Outcome
A brand equipped for an international production footprint.
At its height, Raleigh described itself as the largest independent studio operator in the United States, with nearly two million square feet across its network. The rebrand helped the organization present that expanded footprint as one coherent production partner. Netflix later took over significant Raleigh studio space; that later operating change is context, not an Agency689 result.
Global identity and digital rollout
7 locations
Reported network at its height
Nearly 2M sq. ft.