Tournament-level golf and desert residences presented as one compelling ownership experience.
00 / Overview
Rebuilding the digital sales journey around the property’s strongest proof.
Agency689 refreshed the identity, messaging, photography, website, lead forms, and sales materials for fractional ownership at PGA West.
Agency role Brand and Digital Sales Partner
Client The Residence Club at PGA West
Services Positioning / Messaging / Logo Design / UX and Information Architecture / Website Design and Development / Lead-Generation Forms / Architectural Photography / Sales Collateral
01 / Sales Strategy
Make the ownership proposition easier to see and act on.
Clearer information and lead paths connected the desert homes, golf, ownership flexibility, and wider PGA West experience.
02 / Photography
The quality of the property finally showed up in the images.
New residence, landscape, and course photography gave buyers visual proof across the website and sales materials.
03 / Website and Lead Generation
A polished path from aspiration to inquiry.
The site gave prospects clear routes through the homes, golf, ownership model, and inquiry forms; sales materials continued the story.
04 / Result
A measurable lift after the redesign.
In the year after the redesigned brand and sales experience launched, the client reported an approximately 15% year-over-year increase in fractional ownership.
Client-reported result
≈15% Year-over-year increase in fractional ownership after the redesign.Facing a similar challenge?