Estate wine, elevated releases, and a coastal partnership, each given a distinct expression of Malibu.
00 / Overview
A long-running wine engagement shaped one brand at a time.
Agency689 shaped separate expressions for Rosenthal Estate Wines, the elevated G Series named for George Rosenthal, and Surfrider partnership wines. The work spanned strategy, naming, identity, packaging, website design, photography, tasting-room materials, and advertising.
Agency role Brand, Packaging, and Digital Partner
Client Rosenthal Estate Wines
Services Brand Strategy / Wine Naming / Visual Identity / Label and Packaging Design / Website Design / Photography / Tasting-Room Materials / Advertising Campaigns
01 / Rosenthal Estate
The vineyard and Malibu coast in one primary expression.
Core labels balanced estate provenance with the tasting room’s relaxed coastal character. Photography and digital carried that view beyond the bottle.
02 / G Series
A more elevated series with a personal signature.
The G Series received its own identity and label system, signaling a selective tier while remaining connected to George Rosenthal.
03 / Surfrider Wines
Packaging for a coastal partnership.
Labels created with Surfrider gave the partnership wines a coastal expression and distinct role within Rosenthal’s offering.
04 / Website and Tasting Room
A more connected path into the wine club.
Website design, photography, and tasting-room materials aligned the physical and digital experience, helping visitors move from discovery into wine-club membership.
05 / Result
Stronger conversion from experience to membership.
Client-reported result
+35% Wine-club membership growth in the year after the new website and tasting-room materials launched.Facing a similar challenge?